The language dictating insticts of voters is distinct. At least those who admit they would be guided by sounds of his name are aware of the insidious effect of a cultural apathy towards obvious things that “could be better”.

Intelligent deconstruction, recognition of what content versus delivery consists of, or reveals of each American candidate.

Looking past skin colour, religious history, gender, marital trust issues, the sounds of names or dollars invested in advertising – there still has to be a “politic” to win the final battle.

Mr Obama wins as he has richer friends behind his message?

Or will the money be made truly irrelevent as McCain sails past soul searching Democrats. Damning themselves for “not going with the woman”.